BOGO and the grocery store

BOGO! or B1G1!

A marvelous marketing gimmick found mostly in grocery store aisles. Buy One! Get One! Buy one item and get an identical item for free. Two cans of chicken noodle soup for the price of one. Or, my favorite, buy one pork loin and get the second one free. Of course, the second one of the meat products is always the smaller size.

It is a good deal for the consumer, unless you do as I do and decide that by saving the money on the two items you now have money to spend on something else. The BOGO is a good deal for the retailer because they move product out the door and your money in the door.

There is a local area car dealer who has, in the past, run a BOGO on new cars. The ultimate loss leader deal. You get two very basic automobiles for the price of one. Not bad if you need two cars exactly alike.

My candidate for the world's best BOGO award is a merchant in Marysville, Washington. The merchant was in tune with the big Memorial Day weekend sales pitch. As we drove through town on 88th Street, we saw the perfect sign in the perfect location. With Old Glory waving in the gentle Sunday morning breeze, the sign stood out among the lush greenery on the property.

Memorial Day Sale!
This weekend only!
Two plots for the price of one!
Welcome to Marysville Cemetery.